Associate professor Dr. Viktorija Trajkov was born on November 28^th, 1985 in Bitola. Dr. Trajkov holds a degree in English and Spanish, and a master's degree in the field of public relations on the topic "The influence of public relations on political campaigns".

She speaks English, Spanish and Italian.

She is the author of several domestic and international scientific works:

[2024] Blazeska D., Milenkovska Klimoska A. and Trajkov V., THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING ON PURCHASING DECISIONS, UTMS Journal of Economics, Volume 14, Number 1, 2024, p.p27-38

[2024] Mucunska Palevska V., Trajkov V. and Milenkovska Klimoska A., THE RELATIONSHIP BETWEEN INVESTMENT IN DIGITAL BRANDING AND GLOBAL COMPETITIVENESS, UTMS Journal of Economics, Volume 14, Number 1, 2024, p.p87-98

[2022] Mucunska Palevska V., Gramatnikovski S., Milenkovska Klimoska A. and Trajkov V., THE INFLUENCE OF THE PROMOTIONAL MIX WITH THE APPLICATION OF INTEGRATED MARKETING INSTRUMENTS IN THE IMPLEMENTATION OF CORPORATE BRANDING STRATEGIES IN FUNCTION OF COMPETITIVE POSITIONING OF THE BRAND, ICON BEST 2022, 14 November 2022, Skopje, University of Tourism and Management Skopje

[2022] Trajkov V., "Branding the small countries: special focus on Macedonia", ICON BEST 2022, 14 November 2022, Skopje, University of Tourism and Management, Skopje

[2022] Author of the book: "Branding the nation", ISBN 978-608-4593-43-0 [2020] Blazeska D., Ristovska N., Milenkovska Klimoska A. and Trajkov V., THE IMPACT OF INTEGRATED MARKETING COMMUNICATION ON CUSTOMERS BEHAVIOR, ICON BEST 2020, 11 November 2020, 421-431, Skopje, University of Tourism and Management, Skopje

[2020] Trajkov V., "Advertising and its effects on children as consumers in small countries with case study", ICON BEST 2020, 11 November 2020, 394-404, Skopje, University of Tourism and Management, Skopje

[2015] Trajkov V., Trajkov G., THE INFLUENCE OF PUBLIC DIPLOMACY ON THE STATES VISIBILITY IN THE INTERNATIONAL RELATIONS; Journal of Liberty and International Affairs, Vol. 1, No. 2, 2015| UDC 327 | ISSN 1857-9760, Published online by the Institute for Research and European Studies – Bitola

[2015] Trajkov V., THE ROLE OF ADVERTISING ON THE POLITICAL CAMPAIGNS IN THE REPUBLIC OF MACEDONIA; Horizons, International Scientific Journal, Series A, pp.109. University "St. Kliment Ohridski", Bitola, ISSN 1857 – 9884

[2016] Trajkov V., CONSUMER BEHAVIOR IN USA AND EUROPE WITH CASE STUDY; BEE CONFERENCE, University of Zagreb, Zagreb, Croatia, pp.151.

Dr. Trajkov is also part of international and domestic projects in the field of economy and education:

P-Will- COST (European Cooperation in Science and technology) Action Management, and she was also a lecturer and participant in many projects and in several international trainings, such as:

Erasmus+ Key Action 2: Capacity Building in the field of youth, Project reference: 608594-EPP-1-2019-1- UAEPPKA2-CBY-EP-CSF, "Social Impact: Measuring What Is Important", Sumy, Ukraine, 21- 24 January, 2020

[2015] Start. Run. Grow., "Erasmus+ Capacity Building in the field of youth, Association for Sustainable Development

"SFERA International", December 2015

[2014] Education, Audiovisual and Culture Executive Agency (EACEA) Youth in action project, organized by the Breakthrough Foundation: "You(th) Care 2!", Training Course, Wezuperbrug – Assen, The Netherlands

[2012] Erasmus+ Youth Exchange project "Live YOUR City", Athens, Greece

[20/06/2022] Lecturer at the Seminar on "Internal audit - setup and functioning", Chamber of Commerce of the Republic of Moldova

[01/10/2022] Project on "Youth support of non-formal education" - Project supported by the EU and K2, youth program

[12/11/2022] Lecturer at the Training on "Youth and Erasmus" organized by the Center for European Initiatives in Skopje

[2023 – Present] Senior Representative of the Management Committee of the EU International COST Project for Science and Technology

[17/11/2023] Panelist at the YEPP Conference "2024 Year of elections" under the auspices of the Konrad Adenauer Foundation

[23/11/2023] Panelist at the Forum "Profemina 2023" on "Merit system in education and the State"

[23/12/2023] Panelist at the Panel discussion on "Geography in the process of transformation of Macedonian education"

[13/02/2024] Lecturer at the Team building "Team behavior and improving communication between employees", Chamber of Commerce of the Republic of Moldova

[14/03/2024] Chairman of the organizing committee Forum for the protection of the Macedonian identity "How to protect the Macedonian identity"

[20/03/2024] Panelist at the First national conference on the topic "Cultural heritage between tourism and identity" at University Goce Delchev, Shtip

[16/04/2024] Lecturer at the International training on economic diplomacy and diplomatic protocol, organized by the World Smart Education Foundation, in Budapest, Republic of Hungary

[17/04/2024] Panelist at the Second national conference on the occasion of the International Day of Monuments and Sites in Ohrid, a UNESCO city, organized by the Ohrid Academy of Humanism

[26/04/2024] Representative of VMRO-DPMNE in Discussions related to discrimination against women in politics as part of the working group on gender equality formed by NDI Macedonia across all political parties in the country

[2024] Panelist at the International project supported by the EU and Erasmus "Youth Empowerment support to non-formal learning" in Brussels

[2024] Member of the National Working Group (NWG), WEBER 2.0